Binge drinking has become a nationwide problem among colleges and universities everywhere. Despite various prevention efforts, and numerous clubs and activities found at universities, binge drinking among college students is still a common problem. One form of intervention which has gained attention by researchers and colleges alike is social norms campaigns. Social norms campaigns promote moderate drinking to college students. Statistics of the university's drinking are posted in newspaper ads, posters, the internet, or anywhere that will receive attention from students. Through this promotion, students will become more aware of other students' drinking and decrease their own. For some universities, this form of intervention has been an effective way of dealing with binge drinking. For other universities, it has not. Yet, despite the mixed results of these social norms programs, a community based effort must be made. Stricter laws, increased enforcement from police, and decreased availability of alcohol will all help to reduce binge drinking, especially among underage students.
- Gladwell, Malcolm. "Drinking Games." The New Yorker. Google, 15 and 22 Feb. 2010. Web. 22 Feb. 2010.
- Lederman, Linda C. and Lea P. Stewart. Changing the Culture of College Drinking. Hampton Press: Cresskill, 2005. Print.
- Neighbors, Clayton, Christine, M. Lee, and Melissa A. Lewis. "Are Social Norms the Best Predictor of Outcomes among Heavy-Drinking College Students?" Journal of Studies on Alcohol and Drugs 68.4 (2007): 556-65. Print.
- Russell, Cristel Antonia, John D. Clapp, and William DeJong. “Done 4: Analysis of a Failed Social Norms Marketing Campaign.” Health Communication 17.1 (2005): 57-65. Print.
- Stewart, Lea P. Personal Interview. 20 Apr. 2010.
- Turner, James, H.W. Perkins, and Jennifer Bauerle. “Declining Negative Consequences Related to Alcohol Misuse among Students Exposed to a Social Norms Marketing Intervention on a College Campus.” Journal of American College Health 57.1 (2008): 85-94. Print.
- “Underage Alcohol Use: Where Do Young People Drink?” NSDUH: Report Series (2008). Lexis Nexis. Web. 25 March 2010.
- Wechsler, Henry and Bernice Wuethrich. Dying to Drink: Confronting Binge Drinking on College Campuses. n.p., Rodale, 2002. Print.
- Weitzman, Elissa R., Toben F. Nelson, and Henry Wechsler. “Taking Up Binge Drinking in College: The Influences of Person, Social Group, and Environment.” Journal of Adolescent Health 32.1 (2003): 25-35. Print.